Sign Africa ends on a high note

The expo was an opportunity to investigate solutions the department could bring in house rather than sourcing these beyond the Zambian borderThe Mulungushi International Conference Centre in Lusaka, Zambia, provided the perfect setting for the Sign Africa expo. The trade show, which took place from 6 to 7 June, welcomed 572 visitors from Zambia, Zimbabwe, Congo and Tanzania. The event was the second expo held in Zambia.

‘There is a lot of opportunity in Zambia. I am pleased we are up on our visitor numbers from last year’s show. With the focus of the expo being business opportunities, it was great to hear about the equipment sold at the event. The start-up business solutions sold at the stands is a testament to the growth opportunities available in printing and branding in Zambia,’ said expo organiser Charnia Yapp.

The Minister of Supplies and Works in Zambia Felix Mutati attended the exhibition. He asked how Zambia could create better solutions using technology. Mutati focussed on systems offering diversification and elevating quality and additional capacity to retain and create jobs.

The expo was an opportunity to investigate solutions the department could bring in house rather than sourcing these beyond the Zambian border. 

Feedback from exhibitors was positive – Ruan Geustyn, CEO of SA Print Group said the company sold a machine that was on show and it got some good leads. ‘A positive aspect was meeting and reviving relations with existing customers.’

According to Chris Winfield of Kemtek Imaging Systems, the show went well and there were some quality leads.

Sean Davies from Midcomp said there was interest in the company’s HP Latex 335 1.6m and direct colour systems. ‘These solutions enable printing on bottles. There is some opportunity in this category, in Zambia,’ he added.


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