All in Print China 2018 on course for growth

The Chinese government with its ‘Made in China 2025’ strategy flanks China’s 13th five-year plan for innovation-driven modernisation of the Chinese industryThe seventh edition of the international trade show, All in Print China, will be held in Shanghai from 24 to 28 October 2018. The show will comprise nine halls and 110 000 m2 of exhibition space. Although the event takes place toward the end of next year, 60 percent of stands have already been booked. Renowned global printing players use the trade fair as a platform to develop their businesses. These companies include the likes of Windmöller & Hölscher, Baumüller, KURZ, Bobst and Ricoh. The event is jointly organised by the Printing Technology Association of China, the China Academy of Printing Technology and Messe Düsseldorf (Shanghai).

The trade fair is part of Messe Düsseldorf’s global portfolio for printing technologies, which also includes the drupa trade fair.

‘Since its first event in 2003, All in Print has developed into one of the most important trade fairs for the Asian and, in particular, the Chinese print sector,’ says Sabine Geldermann, global head for printing technologies at Messe Düsseldorf.

‘Every two years All in Print in Shanghai becomes the platform for communication ideas, offering a fertile ground for technological trends and developments and providing key impulses for the Asian sector. Both exhibitors and visitors alike value the trade fair for its market-oriented, professional and international atmosphere.’

Made in China 2025 strategy

With the spread of digitalisation, China is now developing into a quality-oriented producer. The timetable for industrial change is being set by the Chinese government with its ‘Made in China 2025’ strategy which flanks China’s 13th  five-year plan for innovation-driven modernisation of the Chinese industry. The digital change affecting print and packaging companies has already begun with the increased dovetailing of smart manufacturing and production. This opens up huge market potential for the digital printing industry.

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